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Imajineer Studio

Posts tagged Origin

Notes on architecture, product development and brand work from the studio.

Naming a Protected Origin Product When the Origin Is Not Yours to Own
Architecture First Principles 22 May 2026 · 4 min

Naming a Protected Origin Product When the Origin Is Not Yours to Own

Kampot pepper holds a Geographical Indication, which protects the region and forbids anyone from owning it. Building a brand on a protected origin means naming...
National Origin as Positioning: When the Country Is the Product
Architecture First Principles 15 May 2026 · 4 min

National Origin as Positioning: When the Country Is the Product

Swiss chocolate, Colombian coffee, and Hawaiian macadamia are not descriptions. They are positions, built deliberately, and a country with an excellent crop...